Succint Wisdom: Read the Bible (or Write It)

Proselytism? Yeah, in a sense. The bible, here, is a document called “editorial guidelines”. Anyone or any entity publishing any kind of information should have theirs.

When you start working for a company, the very first thing to do is to ask them for their guidelines, and learn them by heart. You, as a content manager, will be the high minister in charge of compliance and consistency. Your role is almost sacred, in that sense.

And, as the title suggests, if there are no editorial guidelines stop losing time reading this blog, and start writing them. It’s your big chance: you’ve been just upgraded from minister to prophet.

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Succinct Wisdom: Traps You Set for Yourself

This brand new column is for short and very practical suggestions. Enjoy!

Who’s the Content Manager’s worst enemy? The Content Manager, of course, who should be smart enough to write/author content needing as little updating as possible. Remember this, next time you land on a page reporting the statement that something is x years old.

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